Bloom came to me with a growing product line but an inconsistent, low-engagement Instagram that didn't reflect the quality of what they were selling.
Build content pillars around skin education and real customer stories, with a consistent Reels-first posting rhythm.
Daily Reels and carousels, a redesigned grid aesthetic, and weekly community engagement sprints.
3x follower growth in 4 months, with engagement rate more than doubling.
Consistency and a clear content pillar structure mattered more than any single viral post.